The Portrayal of Females in Society:.
You have to wonder who exactly Pepsi is trying to sell to when they put Britney Spears in a half shirt with suspenders and low-slung, ripped jeans in a commercial with Bob Dole at the end staring lewdly at the television screen. Could Pepsi be targeting my mother, a married woman in her early 50's, to purchase this soft drink? Doubt it. Could it be my dad that they're targeting? Probably. But who are they really getting to purchase their drinks? Most likely 13 year old girls who are avid Britney Spears.
wanna-bes! .
But Pepsi is just one of many advertisers who think that sex, or women dancing around in slinky clothing, sells their product. And unfortunately, sometimes it does. And even more unfortunate is the fact that these same advertisers are the ones that are causing young girls today to have eating disorders at the age of ten -or- go to their proms in halter-tops and short skirts. It's amazing how much has changed since the days when Marilyn Monroe was the ideal shape and size of a woman. .
So why do these advertisers use women and sex to sell their product? For the most part it's because the advertisements are created to conform to assumptions about the people who are purchasing the product or viewing the ad (whether it's on TV, in a magazine or on the radio.) The ads might appeal to a specific social class or to a specific sex. These ads are placed in different arenas in the hopes of getting in front of their ideal consumer. For instance, you'll probably never see an ad for power tools in Cosmo magazine and you'll probably never see a tampon commercial during the WWF! Advertisers are also looking for the best way to get your attention. Since you're bombarded with ads everywhere you turn, many advertisers want to get shock value by forcing you to look at what it is their selling. .
These ads, however, are generally targeted toward men.
"In advertising, sex sells. But only if you're selling sex (Richards)." ... It's amazing that sex can sell food too in our society. 2 Those are companies that basically have to use sex appeal to sell their ads and products. ... These companies use sex appeal in their ads as their way to sell their product. They feel that sex would be the best way at the time to sell their product to their audience. ...
Research the use of the sex sells' cliché in relation to imagery, text and social values Essay: Billboards are a very effective way of advertising and have a large impact on society. ... They must also be able to make the product appealing to the audience, and this is where the sex sells' cliché comes into it. ... In the past publicising sex or using sex to sell or promote anything was frowned upon but as the power has passed down through the generations it has been looked upon with a more liberal attitude. ... By using the sex sells' cliché t...
We have all seen many commercial's where they will have some attractive women selling a product. These companies always put hot young women for everything they sell to draw the attention of their viewers. ... Indeed sex sells whether it is shampoo, a gum commercial or just a cover of a magazine. First of all, shampoo commercials use a great deal of sex appeal. ... In conclusion, sex does sell products. ...
Sex evokes a hardwired emotional response that is linked to species survival" (Daye). ... The creator of the protein bar, Forward Foods, LLC, is using sexual imagery as a part of their advertising in order to sell their product. ... The manufacturer's use of sexual imagery as a part of this advertisement is an effective way of selling their product since the symbolism plays to the human aspiration to become physically fit and human's desire to become attractive to the opposite sex. ... While the use of sex appeal is determined to be an effective way to sell some products, the...
Sex slavery happens in the United States to people of all ages. ... Sex traffickers do not tend to think about other people. ... Some women enjoy giving their body's up for sex. ... They just sell their bodies. ... Sex trafficking is a million dollar industry. ...
There are many controversies regarding prostitution and sex trafficking. ... I don't think the correlations between sex trafficking and prostitution is addressed enough, and many people have misunderstandings about the underground sex industry. ... Many victims are kidnapped at a young age and are essentially brainwashed into thinking that selling their bodies is the only way of life. ... This is where the moral and legal controversies and issues arise when debating prostitution because many people have the misconception that these people voluntarily sell their bodies for money. ... I th...
We have all seen many commercial's where they will have some attractive women selling a product. These companies always put hot young women for everything they sell to draw the attention of their viewers. ... Indeed sex sells whether it is shampoo, a gum commercial or just a cover of a magazine. First of all, shampoo commercials use a great deal of sex appeal. ... In conclusion, sex does sell products. ...
How does the idea of "sex" sell and why do these companies dominate the world of advertisements? ... Sex sells because of the curiosity of the population. ... Product advertisers like the idea that sex sells because it is really easy to make a thirty second commercial about the hot new product that is sure to find you someone to have sex with. ... This use of sex is for the sole purpose of having nude models to sell their clothes that they don't have on. ... The idea of sex sells has populated our advertisements today because it is a very touchy subject and marketers have capitalized ...
Victims of sex slavery are repeatedly raped, brutalized, and even tortured to the extent where they lose all hope in regaining a sense of humanity. ... The demand for sex trafficking fuels the greed, selfishness, and cruelty of traffickers, who view human beings as power-gaining tools. ... Not only does education play a role in self-awareness, but education is also the key to solving sex trafficking as a whole. ... However, most victims are simply trying to protect themselves from outside threats in some cases, such as Michelle, a former victim of sex trafficking who described her experiences,...
