However, retail merchandising the most suitable for students with no experience, where they come into direct contact with buyers and managers. My internship actually was work which lasted more than one year. I was hires as sales associate, but did more managerial work as well. This simply put, I worked directly with sales management for Tourneau Inc. It is retail industry selling luxury products such as sold gold watches, and other high-level brands, and antique jewelry. My primary responsibilities were managing associates on the floor, implementing employee recognition programs, heading visual displays on floor. The other responsibilities were: handling customer's complaints, keep track of the customer's requests for certain products, contacting the client's upon the arrival of products or basically establishing and keeping client's relationship for future business, learning how to monitor inventory levels, gaining working knowledge of the store's overall operation, projects relating to achieving sales and liquidation goals. The job also required the broad product knowledge. .
The job was exciting full of obligations for everyday shift. Well, one of the biggest challenges I faced was the history of each brand. There are about thirty different brands in the store, and the whole store team should know at least the general history of the brands. Prior to this work, I worked in other industry, so selling luxury products was new line of industry me to. However, in order to show my abilities of product knowledge, I would do research on Internet in order to memorize key facts about the brand history. Usually the client with good knowledge of the brand history would come up and ask me: Is the movement of this watch used in other brand." This kind of question demands to seek the help. This type of clients put barrier on your product knowledge. It shows one has limited product knowledge, and there are other information available and should be memorized.
