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Management


Charitable organizations, such as the Muscular Dystrophy Association and the United Way have the advantage of having been in business for many years. These organizations are national and have long-standing corporate relationships. .
             DISTRIBUTION STRATEGY.
             Viewing elk and deer has touched almost everyone. Wildlife is an important part of Colorado's culture. The Elk & Deer Foundation is offering people a chance to contribute to finding a cure for a serious disease that threatens North America's wildlife. The Foundation will use the direct selling method to reach people and give them the chance to learn and feel good about donating to a good cause. We recommend that the Foundation contact corporations in the area to investigate the possibility of grants. The Foundation feels that the current strategies have been successful and with the knowledge gained in their first year, will be more successful in the future.
             PROMOTION STRATEGY & ADVERTISING STRATEGY.
             Personal selling is a strong part of our promotion strategy. Getting the word out personally about CWD is the best way to interest people in our non-profit foundation. Members of the EDF will call on local business to solicit both cash donations and products for auction.
             Also of great importance are our press releases, both on the radio and in the newspaper, which serve two purposes. First they inform the public about the foundation and CWD and second they advertise our events. The timing of press releases are important and will be timed for either the Wednesday or the Weekend Editions. .
             Media broadcasting is another avenue that we chose to promote our cause. Donations have already been accepted from three companies to defer the cost of this relatively pricey advertising. Radio stations were chosen on the basis of listening audiences and price effectiveness.
             Printed media in the form of flyers and brochures are to be distributed to businesses and restaurants.


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