In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. .
In this study we analyses the company using a S.W.O.T analysis, P.E.S.T analysis and Porter's Five Forces. .
We also answered the following two questions;.
1. Identify 5 characteristics that consumers look for in modern fast-moving consumer food goods. Compare the characteristics you identify with those identified by someone else in your class.
2. Working in a small group. Brainstorm a series of ideas for the future development of Heinz Spaghetti. Having identified the ideas, list them in order of viability.
On the information that we gathered and analyses we gave a conclusion of our findings and made some recommendations that might be useful for Heinz to consider in they"re future businesses planning.
SWOT Analysis.
What is it?.
You can use a SWOT analysis to identify and analyze the Strengths and Weaknesses of your organization, as well as the Opportunities and Threats revealed by the information you have gathered on the external environment.
Why use it?.
To develop a plan that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats.
Strength.
Brand Name; Heinz has a really good reputation for being a quality food, and has done since it was established in 1869, the founder Henry J Heinz set out to bring quality and consistency to the consumers homes and the brand has carried this quality on through the years.
Market Leaders; Today Heinz is one of the world's major global companies operating in some 200 countries, offering more than 5,700 products varieties, with No1 and No2 branded business in more than 50 world-wide markets.
Slogans & Advertising; Heinz has always been famous for it advertising and always on the forefront of new and exciting advertising and promotions Heinz used different ways of adding fun and interest.
