In 1906 .
Daimler hired as his chief engineer Ferdinand Porsche, who would produce many influential design innovations. When Daimler merged with Benz in 1926, the Mercedes-Benz line of automobiles was born. Until World War II (1939-1945), when the state took over the German auto industry, the company's progress drastically diminished. Daimler-Benz became a part of the German was effort, producing trucks, tanks, and aircraft engines. The war destroyed 70% of its production capacity. In 1950s the company was again able to regain its status and started to rebuild itself. It was the largest automaker outside .
United States and the world's premier producer of luxury cars. In 1980s competition from Japanese manufacturers pushed Daimler-Benz to expand and diversify all over the world. .
DAIMLERCHRYSLER CASE ANALYSIS .
The company moved into industrial technology with the acquisition of AEG, a manufacturer of electrical products, and into aerospace by buying control of Dornier, a manufacturer of space systems and commuter planes. In 1992 the company gained control of Fokker, a Dutch airplane manufacturer. This diversification strategy resulted in losses of $1.3 billion in 1993. the company started cutting cost and eliminating jobs, particularly in the aerospace sector. In 1995 the struggling Daimler again lost $3.9 billion. However its automobile division regained profitability. In the early 1990s Mercedes opened car plants in the United States, India, and China in an effort to cut labor costs and open markets. .
History Of Chrysler: In 1920s Walter P. Chrysler, resigned as an executive at General Motors Corporation because of differences with the company's president, William C Durant. After restoring Willy's-Overland to financial health in 1920, Chrysler joined the struggling Maxwell Motor Corporation. In 1924, with the help of three engineers he designed the Chrysler Six automobile, which was big success with 32,000 sold in its first year.
