1. Callaway Golf
Callaway's strategy centers on innovation in club design, celebrity endorsements, advertising, and distribution. Its competitive advantage over rivals is due to Callaway's competing differentiation strategies. ... Callaway Company has been working to fulfill the golfer's dream. ... This system also enables golf professionals to download custom club orders to Callaway Golf directly over the Internet. ... It is true that, Callaway's golf products are considered high-end as well as expensive too. ...
- Word Count: 916
- Approx Pages: 4
- Grade Level: Undergraduate