Names in the business world that are known to be accurate and reliable include CNN, CSPAN, local news stations such as CBS, NBC, ABC etc. Those who watch the business world closely are more inclined to go to reliable sources for their information. What is reported on these stations are considered as true based mainly on their past records. But when the occasion does arise, where the media goes about treating a business, or situation in an unethical manner many problems arise. In order to understand this type of situation clearly, it is good to look at actual examples where the media ethics become involved in communicating or the miscommunication of a business. Many recent problems in the media world are being attributed to the advances in technology. Although these advances are great and making life easier, things are being done so quickly that many important steps are being forgotten. In the rush to present a story first, many journalists are forgetting to be accurate and balanced in their covered stories. The pressures of live broadcast are requiring journalists to focus on a new set of questions in order to check and be sure the position and format in which they present their story is clear of any unethical issues. A committee known as SPJ is focused on the ethics of journalism in all forms of media and claims "The SPJ Code of Ethics encourages journalists to minimize harm by recognizing that our coverage can hurt, cause discomfort or be insensitive. During an event we must remember to "show good task. Avoid pandering to lurid curiosity." Being aware is the most important thing. As long as the media is aware of the impact they will have on their audience, they will be better able to communicate the core of what is at hand. In the business world there is so much competition, that failure is a common thing. In order to be secure in the business world ethics becomes unavoidable. The press and media are attracted to ethical issues on both sides of the matters.
