Anheuser-Busch is the largest beer maker in the US, with about 48% of the market, Anheuser-Busch is also the world's largest brewer. The company makes leading brands Budweiser, Bud Light, Busch, and Michelob, as well as specialty beers such as Red Wolf Lager, ZiegenBock Amber, and O'Doul's (nonalcoholic). Their strengths include: .
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Demographics - the expected number of 21-27 year-olds is expected to increase by 15% over the next 10 years, this increase will be a key factor to their growth.
Pricing Leadership - their leadership position on pricing has resulted in a 2% increase in revenue per barrel for the last three years.
Brand Strength - they not only have the leading brands of beer in all major domestic beer categories, but they have the top two brands in the country (Bud Light and Budweiser).
Production and Distribution - with their network of 12 breweries they have an unmatched system of more than 600 wholesalers who distribute their brands, 62% of their volume is distributed by wholesalers who solely focus on A-B brands.
Commitment to Quality - their use of "old-world brewing- has resulted in 150 years of exceptional products.
Exceptional Marketing - they have the lowest media cost per barrel in the brewing industry, yet they have the best advertisements.
International Beer - net income from the international segment has quadrupled over the past four years and contributes over 20% to the earnings growth, the company has investments or licensing agreements in Asia, Europe, and Latin America and sells its products in more than 80 countries. .
Packaging Operations - allows the company the ability to manage the cost and quality of their packaging materials.
Entertainment Operations - to complement their beer business they operate theme parks (Busch Gardens, SeaWorld, Discovery Cove) and water parks (Water Country USA, Adventure Island) which aid in promoting their corporate image.
