Footwear competitors include companies such as Nike, Adidas, Fila, New Balance and others. Competition in the markets for Reebok's products occurs in a variety of ways, including price, quality, product design, brand image, as well as marketing and promotion. 2. Political-Legal Environment- The footwear products of Reebok that are manufactured overseas, which accounts for about 90%, and shipped to the United States for sale are subject to U.S. Custom duties. 3. Economic Environment- The economic slowdown in the United States during 2000 decreased disposable income and personal spending influenced the Reebok's business. On the other hand, the stabilization of the financial conditions in the Far East from the crisis in the late 1990's increased the Reebok's sales in 2000 by 13.8%.
4. Technological Environment- Reebok places a great importance on technology, using new approaches in its product designing, focusing on cushioning, stability and lightweight features. Reebok's most successful invention is DMX technology, which provides active airflow system that provides cushioning when and where it is needed. Reebok used advanced technology in its moisture-management system, called Hydromove, which help to keep athletes dry, and regulate the wearer's body temperature. .
5. Social-Cultural Environment- Year 2000 is seen as a shift in the athletic footwear industry from "casual" products to "fashion athletic" footwear. Those shoes are comfortable and stylish that function in athletic context yet can be worn in social setting. Reebok was well prepared with respect to this shift, introducing a new range of styles to its Classic line and debuting its Diamond Collection of premium footwear.
III. Marketing Mix Variables.
1. Target Market- Reebok offers products that appeal to a broad segment of the marketplace.
