The Seattle brewery was moved to a renovated brick trolley car barn that was outfitted with state of the art brewing and packaging equipment. With the craft brewing movement gaining momentum, it became apparent to Shipman that expanding capacity and quality control was of the greatest importance (www.redhook.com/index2/). This expansion produced a more stable beer and also allowed Redhook to expand to surrounding states. .
The interest and demand of craft brewed beers continues to grow across the United States, and in order to keep pace with the demand, Redhook has built a secondary brewery in Woodinville, Washington and a third in Portsmouth, New Hampshire. The breweries remain small in size in order to assure the Brewmaster close contact with every pint that is brewed. This assures the consumer the freshest and most delightful drinking experience possible. With locations on each coast, shipping of the beverages became a much smaller task. Every Redhook beer is shipped cold directly to the individual markets, removing the distributor and ensuring cold storage (www.redhook.com/index2/).
There are many consumers that attempt to make a comparison between Redhook and other larger market beers such as Budweiser or Guinness. This comparison is virtually impossible to make because of the freshness and the higher quality ingredients that are involved in brewing a Redhook beer. The higher quality ingredients that Redhook uses, including Yakima Valley hops, fresh barley and wheat, and also purified water makes the taste easily distinguishable. The freshness dating system used by Anheuser-Busch, the brewer of Budweiser, states that a beer is fresh for one hundred and eighty days. Within this time, the beer can be chilled, heated, and chilled again in your local convenience store, causing the beer to become overly hoppy, which is commonly known as "skunked" (www.redhook.com/index3/). By using their own freshness dating system, Redhook ensures the consumer the freshest beer by guaranteeing them that the beer will be sold to them within sixty days, one - third of the time that it takes for the consumer to purchase an Anheuser-Busch product.
