With its multiple brands, GAP segments its market; each brand represents a unique image and caters to a distinct demographic. Casual, basic styles are aimed at the middle market. Although GAP's sweet spot is the college age customer (more female than male), it also targets teens and 25-to-35 year olds(Stanford University). Banana Republic offers more stylized products to a little older, more affluent consumer. Old Navy targets families, and offers fashionable, value-oriented clothing to the bargain-minded consumer.
Consumers" demand greatly affects GAP's strategy, which helped GAP to prosper for a period of time. It is blurring the lines between store-based, catalog and electronic retailers. The company launched its online store in November 1997, and Gapkids.com, a Website dedicated to children's clothing. To overcome a limitation of cyberspace -namely, customers can't pull together different outfits as they would in a traditional store - gap.com includes "Virtual Style." This lets customers pair different tops and pants and see the effect. Another effort to reach busy consumers, the experimental Gap-to-go, debuted in Manhattan. Customers can order a new outfit via the phone, and have it delivered that day for a charge of $10; the cost is $13 for one-hour service (Kroll).
Social Responsibility.
With stores in six countries, every state in the US and corporate operations around the world, Gap Inc. tries to have a positive impact in the communities in which they do business. .
GAP INC. Giving.
Gap Inc., including Gap, Banana republic and Old Navy, is committed to giving back to the communities. Through Gap Foundation, the company's charitable arm since 1977, they are especially focused on helping underserved youth. Gap supports community organizations throughout the world. In addition to cash grants and merchandise donations, Gap Inc. also matches their employees" charitable giving and mobilizing employee volunteers.
Major Goals In 2000 Gap Inc.'... Gap Inc.'... Gap Inc.'... The fact that Gap Inc. is made up of Gap, Banana Republic, Old Navy and the many different division of Gap there is not a formal mission statement for Gap Inc.. ... Gap Inc. has a very innovative marketing team. ...
Gap Domestic has 2,201 stores, which includes Gap, GapKids, babyGap, and GapBody stores. ... Gap has six percent (6%) share of the domestic apparel market. ... Gap has provided it customers with products for men and women aged ten through adult. ... Gap Outlet seems to compete for Gap as it manages its multiple brands. For example an item that costs $38 at Gap sell for $20 at Old Navy. ...
The Gap I analyzed Gap using sweat shop labor for their products. ... Gap management became aware of the situation late March. ... In April, the Gap suspended placement of new orders. ... Since its inception, The Gap Inc. has grown between 15 and 20 percent a year. ... This case involves the following people: Gap Stockholders Gap CEO's Gap Management and Employees Consumers U.S. ...
Gap Inc. ... Gap Inc. has more than 3, 500 stores all over the world. ... One way in which the Gap Inc. accommodates it customers is through its web site. ... Gap Inc. content is direct. ... Overall I think Gap's Inc. web site uses very good design techniques. ...
However, three years ago Gap Inc. hired Mr. ... Bringing in almost as much as Gap and Banana Republic combined. ... In the early 1990's, to keep competitors from undercutting Gap on their prices, Gap created Old Navy, being the marked down version of itself. ... Gap's sales dropped by one billion dollars from 2006 to 2008. ... I think this growth in Gap Inc. will eventually slow back down, and perhaps many years later it will rise again. ...
Banana Republic is part of a leading international specialty retailer with six brands – Gap, Banana Republic, Old Navy, Piperlime, Athleta and INTERMIX – almost 3,700 stores and more than 150,000 employees. Gap Inc. founded by Doris and Don Fisher opened the first Gap store in 1969. ... According to the Gap Inc. official website, "while many things have changed since 1969, the principles on which we were founded have stayed the same: creativity, delivering results, doing what's right and always thinking of our customers first....
Generation gap The definition of generation gap The gap between the old people and the young is called the generation gap. ... Several kinds of the generation gap The first kind is the generation gap between the immigrants and the native people. ... The second kind is the generation gap between the African-American people. ... The third kind is the generation gap among Catholics. ... The reasons of the existence of the generation gap. ...
Eddie Bauer, Inc., a subsidiary of Spiegel, Inc., is a prime example of such a business, as the company continuously strives to be a successful retailer of clothing, accessories, and home furnishings. ... In addition to such evolving venues, the past eighty-two years have brought various product changes to Eddie Bauer, Inc. ... Another Competitor, The Gap, Inc. is a $13.674 billion global specialty retailer, offering casual apparel, personal care, and other accessories for men, women, and children under Gap, Banana Republic, and Old Navy, each with its own on-line incarnation. Gap in partic...
BUSINESS ETHICS Introduction to Business Ethics Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but "the right thing" is not nearly as straightforward as conveyed in a great deal of business ethics literature. Most ethical dilemmas in the workplace are not simply a matter of "Should Bob steal from Jack?" or "Should Jack lie to his boss?" Many ethicists consider emerging ethical beliefs to be "state of the art" legal matters, i.e., what becomes an ethical guideline today is often translated to a law, regulation or rule tomorrow. Values, which ...
