1. International Marketing Research
International Marketing Research Marketing Research (MR) reduces the risk in decision-making. ... --With Incipient Markets it's best position to be first to the market. - first mover- --Requires further research techniques whereby target potential market is compared/contrasted to some others to identify similarities. ... Market Segmentation offers chance of marketing effort being effective [page 5] In IM - two main ways of segmenting: (1) Geographical Criteria: Country Attractiveness High Medium Low High Medium Low Company's Compatibility With eac...
- Word Count: 690
- Approx Pages: 3
- Grade Level: High School