Advertisements for various products are seen everywhere a person looks-on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement-the actual product, the display of the sensual woman as she drinks a glass of milk, or the muscular man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unlikely depictions of men and women to society. Today, advertisers use the influence of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society. .
According to Vernon Fryburger, author of the book The New Age of Advertising,The most important job for advertising is to 'make a sale? for a product or a service, and to do so it must clearly establish a rapport with its audience, which means that it must consciously stay within relatively narrow bounds of acceptability in terms of language, visualizations, and general background and frame of reference? (15). Advertisers use many different strategies to sell their products to consumers. They spend over 200 billion dollars per year attempting to get the attention of consumers and to influence their decisions. An average person views 250 advertisements every day and over two million advertisements by the time they are twenty-five years of age (Baran 278). When advertisers are working on campaigns, they think about what the consumer wants and needs to see in order to purchase the product. More often than not, attractive, seductive-looking individuals are chosen for ads (Percy and Rossiter 1-5). When advertisers are preparing ad campaigns, they will usually discuss women and men can be .
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profitably pictured (Goffman 25). An example of how advertisers show how women can be profitably pictured can be seen in many Guess? advertisements. Guess? has published advertisements implying that girls can use their sexuality to free themselves from parental constraints (Moog 156).
Women: More than a "thing"? ... It does not merely sell, it is sold. (Atwood, 217) She clearly proves that women's bodies are just a "thing" as I stated before used to sell many things and inappropriately so. ... More and more people are having sex out of marriage. ... Advertisements could use normal everyday people to sell products just as easily as using fictitious, impossible people. ...
Basically these ads made women feel sexy, and more confident about their bodies. ... "In advertising, sex sells. ... Why, because it sells and if other companies can use it to sell then why can't they. ... These girls would be on TV with just a bikini on and just pushing the beer. ... It is proven that sexual imagery works better on men than women so the beer ads took advantage of that (Fowles66). ...
Because of this lack of knowledge, the animal will more than likely die. ... You"re handed your prize in nothing more than a cardboard box. ... More often than anoles, goldfish are given away as prizes as well. ... Your new friend is housed Hall 2 in a small bowl no more than six inches around, which is hardly adequate for a fish that is naturally messy. ... People just don't understand how much attention even a little lizard can require. ...
But Pepsi is just one of many advertisers who think that sex, or women dancing around in slinky clothing, sells their product. ... But still, the more outlandish, the sexier, the more skin shown, the more that image will stick in somebody's mind. ... So when a married man sees sexual advertisement he will more than likely fantasize about the presentation, sometimes replacing the female's body for that of his wife's. ... Stop selling the woman! Just sell the damn product! ...
Lithium is a mineral just like more common ones such as sodium, calcium, and potassium. ... Lithium is also found in water, more commonly found in spas and under ground sources. ... Growing interests of lithium led to more testing and clinical trials. ... The effectiveness of lithium in many cases has been proven over and over in more than two decades. ...
Before 1983, "no solely" short selling funds existed. ... Therefore, portfolio managers know to look for mispriced stocks since there exists more overpriced stock than underpriced. ... This indicates that stock prices reflect positive information more efficiently than negative information. ... Brokerage houses also tend to be more optimistic and thus providing potential for negative surprises with greater regularity than positive surprises. All this optimism creates more inefficiency in short-term stock prices and thus gives prices a positive bias. ...
Surely this affects no one other than the buyer and the seller. ... Prostitution, gambling, polygamy and sexual activity are just a few examples. ... More importantly, the increased supply would save thousands of lives. ... No more so than when they stoop to cleaning bathrooms for minimum wage. ... If I had the chance to sell a kidney and profit $50,000 or more, you can bet I would sell it. ...
Although there is a major issue in society today stemming genetic engineering the main issue is the question of whether or not it is right to change the nature of life on earth to suit man's desire, and if in doing so will it produce even more negative side effects than positive. ... They could interbreed with weeds and produ! ... As with all scientific experiments there will be good and bad side effects, long term side effects are just that "long term, and their benefits might not be prevalent for many years. ...
Now, Wal-Mart is expected to exceed "$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week (and as of 1999) it became the first (private-sector) company in the world to have more than one million employees." ... One reason is that Wal-Mart has continued "to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival." ... He also knew that there was more business than most people expected with less competition in these small towns. ......
