This study was conducted in India, China, Australia, Singapore and Indonesia. And the answers ranged from " its cool to have one!" to " with a cell phone its easy for my parents to keep track of what I am up to." Most of the youth preferred to have a blue coloured mobile phones. Answers to the last two questions varied from --- they would like have internet on mobile phones to, that the phones should be as small as a micro-chip. .
Another technique adopted by Nokia to catch the pulse of their target audience is the Diary system. Diaries are sent to the hot potentials in which they record: .
(1) Details about themselves, who they are, where they live, .
(2) What brands they like.
(3) What commercials they like .
(4) What phones they aspire to have .
(5) Even the kind of music they listen to .
The aim of this exercise is to give a unique insight into their actual life styles and how they view the world. .
The details gleaned through their various research processes, enables Nokia to figure out: .
The level of technological awareness among the youth .
Their thirst for information and quest for discovery .
The fact that the youth are at a very difficult stage-adolescence and self reliance at a time, when society as a whole is also in social transition away from traditional values .
They seek to be recognised as individuals but are comforted in their belonging to their generation .
Their marketing literacy is higher than generations that have preceded them .
According to Hanlon, technology is encouraging a new era of creativity and individuality, "where you cannot tell the youth anything, you've got to address them in a way that they find it out themselves.'' The youth of today prefer to find out rather than be told what to do. They want to discover and learn things on their own and will appreciate brands that aid them to do so." .
Quoting Mary Slayton, the Global Director of Consumer Insights, Nike, Hanlon said "Some twenty years ago, television drove homogenity among the baby boomers in the same way the Internet is driving global diversity amongst Generation Y.
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Advertising and Information Technology (I.T.) ... Eric Nyachon I.T advertising has broken the horizon in advertising. ... Internet Advertising; As the most common I.T. application we use on a daily basis the Internet is reckoned to have opened new avenues in advertising. ... Since advertising is about chance the advertiser will have accomplished the purpose of advertising. Such like techniques have convinced industry players that Internet advertising represents the future of advertising....
The largest money-making industry in the United States today is advertising. ... Advertising is the act of promoting a product by informing the public of the products worth. ... Various government agencies set strict limits on what can and what cannot be done by the advertising industries. By realizing that advertising is the practice of one's First Amendment right, as well as knowing the rules for advertising, one can conclude that advertising does not promote racial disunity or racism. ... e just a few of the rules set out by government agencies that advertising agencies must follow. ...
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Advertising is promoting a culture of consumption, where the consumer and the act of consuming are in the center of a culture. ... On the other hand, advertising is impersonal, expensive, and not adaptable to individual consumers. ... Marketing is all about understanding different cultures, and we're about as diverse as you can get" ("Marks adds American touch to MPG's European culture" Advertising Age, July 21 2003, pp. 30). Advertising also creates desires through changing social and attitudes, creating lifestyles to suit those new values and by supporting needs and wants of the ...
The Truth of Advertising Recently, media has exploded in all directions, including the enormous increase of revenue throughout the advertising industry. ... This distinction is of value to the female reader in order to identify advertising techniques used to coerce consumerism. ... Today hegemony can also be seen as a way for men to dominate women throughout the advertising industry. ... "What you see in advertising is what you see on network TV. ... Even when viewing advertising through oppositional eyes, what one must remember is the fact that advertising agencies never seem to be lo...
Advertising is apart of the promotional mix. ... The main purpose of advertising is to educate and sell. ... Billboards are another method of advertising. ... Also emerging on the advertising scene is advertising on the Internet. ... Advertising is the backbone of marketing. ...
This article relates to Advertising because it talks about advertising ethics on the web, and how in 1998 many health and medical sites became advertising hubs, with many boasting false statements about there product. ... I agree with her when she is saying that we need to take advertising out of informational material but I do not agree with her because I feel like she is trying to take advertising out of the net. ... So advertising will become more and more prominent on the web. The author offers many websites that support her position: 1) AMA (pubs.ama-assn.org/ama_web.html) 2) Californ...
Advertising is one of the biggest jobs in the nation. ... The advertising directors of this energy bar have chosen to market their product to the readers of Health Magazine, assuming the individuals that read the periodical take pride in promoting a healthy personal image and diet. ... Many companies participate in making false claims in their advertisements, which in turn has degraded the credibility of advertising in general. ... Marketing strategies centered solely on the pathos of the consumer have become a popular trend in advertising. ... Advertising success lies in the ability of how we...
