Over the previous years, the use of meal deals or food combinations in the multi-chained fast food sites, such as Macdonald's and Burger King, have proven to be an ever-growing part of their business. More and more they try toup sell? their customers so that the consumer buys more than they intended. By doing this, they increase the amount of profit they receive per customer. By studying the buying patterns of customers within these chains as well as the carbonated soft drink market in general, it would be interesting to grow the business of take away outlets and petroleum roadhouses in the same direction as the multi-chained fast food sites. .
Within a recent Channel Plan completed by Coca-Cola Amatil it was stated that,Carbonated soft drinks only command a small proportion of the beverage occasions associated with food? .
With this said it would be easy to say that my aim over the next quarter of this year is to increase the availability of Carbonated Soft Drinks or Still Water Drinks and food combinations within the Petroleum market. This is to be increase to a point where the consumer has a choice ofCoke and Food Combos? to choose from. In addition to the previous statement, the use of these combinations is to be on a continual basis. This is to increase the consumers awareness of theCoke and Food Combos? to a point where they can walk into a roadhouse and ask for anegg and bacon burger combo? and know instinctively that it includes an egg and bacon burger, small chips and a 600ml Coca-Cola product.
The first priority would be to target strategic locations. This is to increase consumer awareness in the most efficient way. With a small amount of effort the Coke and Food combination would get greater exposure in an outlet that has a greater and more diverse clientele. The second would be to find out what the consumer wants. It is no use to bundle two products together that are slow lines, there are reason that they are slow movers.
