Next King appeals to the white moderate, for they are his biggest audience. He needs them to feel the agony of living everyday as a black person, to gain their sympathy. Sometimes going to extremes is the only way to make his cause heard, as he explains in the next section of the essay. His final appeal is to the citizens of the white church, to show them the errors of their ways, as "good" Christians. This is also a way of making the white moderate feel a guilty conscience. King concluded with an apology to anyone he might have offended as not to make himself be seen as someone who only has one opinion and therefore cannot understand the feelings of others not in his situation. .
Structure is only one of the elements that make a good persuasive argument. The author must also use Aristotle's three primary tactics of argument: appeals to the emotions and deepest held values of the audience (pathos), appeals based on the trustworthiness of the speaker (ethos), and appeals to good reasons (logos) (Faigley and Selzer, 12). King's use pathos in this essay is done to make his audience feel what it is like to be a Negro in the South of the 1960s. In one section of the essay King is speaking about how people feel that the time has not yet come for blacks and whites to be unified. King use of pathos compels his audience that the time has come and gone and action needs to be taken. "Justice too long delayed is justice denied (King par. 11).".
King urges his audience to see the world of a black person through their eyes. ".when you have seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim; when you see hate-filled policemen curse, kick, brutalize, and even kill your black brothers and sisters with impunity.when you suddenly find your tongue twisted and your speech stammering as you seek to explain to your six-year-old daughter why she can't go to the public amusement park that has just been advertised on television, when she is told Funtown is closed to the colored children;.
