For many people, college is their first opportunity to live away from their parents" home and to be free from significant parental control and supervision. Along with increased freedoms comes increased responsibility. College students, for the first time, bear primary responsibility for their personal needs, such as housing, laundry and nourishment, in addition to their schoolwork. College offers students the freedom to interact with a variety of people and lifestyles. One "lifestyle" which is a commonly accepted part of college life is drinking, especially, binge drinking. Both college administrators and students cite alcohol as the most pervasively misused substance on campuses. (National Institute on Alcohol Abuse and Alcoholism.) Recent news stories publicizing alcohol-related deaths on college campuses have once again drawn attention to this public health problem and reveal that drinking is a major problem that poses a serious threat to college students. Unfortunately, experimenting with drinking by college and even high school students is still considered by many to be "normal" and, therefore, acceptable behavior. .
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According to the Committee on Substance Abuse of the American Academy of Pediatric (AAP), approximately 9.5 million persons between 12 an 20 years of age reported drinking at least one drink during the previous month, with as many as half of those reporting admitting that they binge drink and 20 per cent reporting that they drink heavily (five or more drinks on the same occasion.) The U.S. Surgeon General and the U.S. Department of Health and Human Services (USDHHS) have identified binge drinking among college students as a major public health problem. In Healthy People 2010, the Federal government has singled out binge drinking among college students for a specific, targeted reduction (i.e. form 39 to 20 percent) by the year 2010.