The role information technology has played in FedEx's strategy is exciting. By using IT as a major part of its business, FedEx has reached an almost entirely new group of people. It has maintained its reputation and increased its business at the same time. IT has created a greater opportunity for customers in the global market. They can now request service, pay for that service, and track the package online. Customers no longer need to speak to FedEx. They are now free to order as they need, twenty-four hours per day, seven days per week. Because of this, FedEx's strategy has changed. It is now focused on the use of the Internet and other technological advances. Because this is such a critical aspect of the strategy, the implementation of the strategy had to be almost immediate. To compete with other major businesses in the industry, FedEx had to provide a service to customers that could be accessed using technology. They also had to provide a package tracking service. As they developed this service, their reputation and business grew. .
Information technology has become an important aspect of FedEx's operations because of increasing demands in service. As information technology improved, so did FedEx's focus on its use in operations. The use of IT increased the efficiency of operations and lowered the cost of operations. It provided a marvelous opportunity for FedEx. The company recognized this and soon focused on the use of the Internet for customers for ordering, tracking, and paying for services rendered. In doing so, FedEx immediately found an increase in business, while enjoying a decrease in the demand of cost in operations. Technology creates a way for businesses to be successful; FedEx is a paramount example in this area. .
4. FedEx has done several things with its value chain to develop new business. First they have always recognized the need to have technology and IT work to communicate the logistics that they run.
