1. The Practise of PR
The four models are; Press Agentry/Publicity, Public Information, Two-way Asymmetric and Two-way Symmetric. ... His methods are viewed as underhand and manipulative, as are many press agentry practises. ... An area where Press Agentry is deemed to most effective is in product promotion' (Grunig and Hunt 1984). ... It is the largely unethical methods of press agentry that give PR a bad name. ... If used effectively it should provide the public with objective information about important issues, such as health, politics and worthy causes. ...
- Word Count: 2614
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate