1. Business Marketing
There is becoming such a significant shift in the dynamics of marketing because business-to-business marketing has become vital to the selling of products and services to business, institutional, industrial, or governmental buyers. ... "Experience branding--feeding on all the senses: scent, sight, sound, texture--is the wave of the future," points out Marian Salzman, director of the Brand Futures Group, a division of advertising conglomerate Young & Rubicam Inc. ... Nike evolved from a sneaker seller into a purveyor of the athletic experience. ... Second, pit Nike's 'Pure Sports...
- Word Count: 518
- Approx Pages: 2
- Grade Level: Undergraduate