With the addition of new tracks, skyboxes and the television coverage that is constantly given to the Racing sport, the public interest in collecting racing sport cars has helped Racing Champions move forward and conquer the collectible toys market. The company founder, Mr. Robert E. Dods, began his career in the toy industry as a worker for the Chemtoy Corporation, a large manufacturer of seasonal type toy items. In 1989 he started his own business with today's Racing Champions" executive vice- president Boyd. The company is one of the largest marketers of die-cast racing vehicle replicas in the United States and the trust invested in one another is as large as the company itself. Their replica vehicles, including heavyweight motorcycles and motorcycle parts, and accessories are made precisely to scale with authentic features and color tones.
Racing Champions is a chief producer and marketer of inventive collectibles and toys primarily targeted at adult collectors and children. The Company's basic line of products include: agricultural, construction and outdoor, and sports vehicle replicas. Their specialized stock includes: automotive high performance and racing vehicle replicas; traditional children's toys; sports trading cards, racing clothing and souvenirs. These products are sold under the Company's market sponsored brand names, including Racing Champions, Ertl Collectibles, Learning Curve, American Muscle, Press Pass, Eden, Feltkid, and JoyRide Studios. In an effort to add authenticity to its marketing goods, the company links its brands with highly recognized marketing icons such as John Deere, Harley-Davidson, Hit Entertainment, Lamaze, Case, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Nintendo, Sega, Electronic Arts and Microsoft. Racing Champion's products are also marketed through retailers, specialty and hobby, corporate accounts for promotional purposes, and directly to consumers.
