providing convenient and strategically located seating areas for customers will, again, keep them in the store longer and thus increase the amount sold. Adjacencies can be very important in the placement of merchandise in order to maximize sales - for example, the salsa should be next to the chips, not in the condiments section - the pasta sauce should be in the pasta section, not next to the salsa.
The third part of the Why We Buy is devoted to a discussion of the demographics of shopping - how different types of customers vary in their attitudes and approaches to shopping. Four main segments are considered: men, women, seniors and kids. For example, only 72% of men read price tags on items, as compared to 86% of women - for a man, ignoring the price tag are a measure of his virility, when a man accompanies a woman shopping, her time in the store is drastically cut down (women accompanying other women while shopping spend almost twice as much time in a store as a woman and a man). Women generally take pleasure and pride in the shopping experience, the shopping environment for women should be relaxing, pleasant, featuring all of the positive layout factors previously discussed that will keep them in the store for a longer period of time. Most of this section is devoted to really young kids, and there are some fairly predictable suggestions and points raised. He says, for example, that merchandise oriented towards kids has got to be placed at eye level for those kids - that is, about three feet off the floor. He also makes the point that retailers have got to provide for parents who are shopping with kids in tow by providing safe distractions and diversions for those kids, leaving the parents free for a few minutes of uninterrupted shopping. Again, the principle that the longer the shopper spends in the store the more they will spend comes into play.
The final fourth part of the book is devoted to a discussion of how shoppers psychologically react to shopping environments.
Vibrational medicine (also known as vibrational healing) is the art and science of consciously bringing those vibrational frequencies back into harmonic alignment through the use of vibratory tools, including light, color, sound, crystals, and aromatherapy. ... Tomatis's finding and turned them into an advertised science. ...
Also in a communist economy consumers will not always get what they want because the government decides on what you will buy. When you go to the store, and you don't have a choice of what you want to buy. ... Because of this, you can not always get what you want which is why communism is not a good consumer economy to live in. ... The more you work, the more you will get paid and now you will be able to buy what you need, and what you want. ...
