(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

Business Advertisement

            The obvious reason for designer perfumes is to impress and to lure the opposite sex and each advertisement chosen blatantly uses sex to advertise their respective products. The French Connection advertisement shows a man in bed with a very happy woman. The advertisement also has very obvious sexual implications. In the Azzaro advertisement, there is a man shown at a woman's doorstep. The reader is supposed to assume that the man is over at the woman's place for a hot date. There is not any metaphor in the advertisements but there is metonymy in both. Each cologne advertisement is basically saying that if you use our cologne you will attract women. The companies are implying that the quality of the cologne ties together with the quality of your sex life.
             Since the French Connection advertisement is marketing a fragrance for "him" and "her" they decided to use a man and woman in their commercial. The advertisement shows a man and woman in bed cuddling and smiling like they're having a great time. They decided to make the picture black and white which fits very nicely with the nature of the commercial. With the two people being half naked and bear, the black and white color compliments the "natural" look of the advertisement. The text for the advertisement is very clever. They use a play on words using the phrase "sent to bed" but replacing the word "sent" with "scent" because the product being marketed is a fragrance. Using a play on words in their advertisement works very well because it goes with the how the company already uses a play on letters for their logo "fcuk" to catch people's attention.
             The advertisement may not be visually striking but it most likely catches the attention of most of the magazines readers because of the fact that it is in a men's interest magazine. The beautiful, smiling, half-naked woman centered at the middle of the advertisement does a good job stopping page flippers.


Essays Related to Business Advertisement

1. We All Looking at an Advertisement Magazine

Rolling stone's advertisement can direct young people to an irresponsible life and sets terrible examples. ... Thus, the advertising company used this trick to put a lot of advertisement related to the rock star in order to increase their business. ... In the magazine there is an advertisement of a beautiful woman with a tattoo of beer on her back. ... Some advertisements and images guide young people to careless sex. There are some advertisements about medicament at the end of Rolling Stone magazine. ...

  • Word Count: 1021
  • Approx Pages: 4

2. The Advertisements Assignment

A good advertisement should tell people about the business, the product, the services for sale, and the benefits of buying from that business. ... The last advertisement is an ad by Marc Echo. This advertisement promotes a shoe. ... None of them talked or showed much about the business they are promoting, or the product they are selling, or the services they are offering. ... I do believe that advertising is a great way for business to sustain themselves, but companies should follow certain ethics and code of conducts to which the ad has to conform to....

  • Word Count: 791
  • Approx Pages: 3
  • Grade Level: High School

3. Business Decisions in Advertising

Some advertisements you can visibly see. Other advertisements you can hear. ... As a business owner or advertising manager, that would not be a smart choice. ... This is where smart and intelligent business decisions must come into place. ... That way a business has a greater chance of making a profit. ...

  • Word Count: 761
  • Approx Pages: 3
  • Grade Level: High School

4. Anthropomorphism in Modern Advertisements

Businesses in every market utilize animals in their advertisements to help promote their goods, service, or reputation. According to Forbes, in the 2011 Super Bowl, when compared to advertisements with animals, the average non animal Super Bowl ad was 14% less effective, and advertisements containing celebrities were 21% less effective (Forbes). ... Eye contact is another important component of the advertisement. ... The childish aspect of the advertisement adds another emotional connection on which Chick-Fil-A can draw. ... Paternalism adds another unique angle to the advertisement to help de...

  • Word Count: 2152
  • Approx Pages: 9
  • Has Bibliography
  • Grade Level: Undergraduate

5. ITGS Business Portfolio

How is the technology of Internet Advertising Changing the Way Businesses advertise and what are the implications? Technology is Changing the Advertising Business, Advertising Educational Foundation, February 3rd 2001 For Partial Fulfilment of the internal assessment required for ITGS Date: November 4th, 2003 Word Count: 976 Presentation of The Issue Personalized Internet advertising has become a trend in the last 3 to 4years. Advertising agencies customize their advertisements to that they relate to special web Audience. ... Over the years they realized that the more direct and per...

  • Word Count: 1431
  • Approx Pages: 6
  • Has Bibliography
  • Grade Level: Undergraduate

6. Television Advertisements

In the past, for a woman this meant having beauty, elegance and passivity and for a man this meant being tough, competitive and business minded. ... This Toor 2 advertisement indicates that a woman needs a man to invent products in order for her to do the work well. ... On the contrary, some cleaning product advertisements attempt to break the housewife stereotype by including men. ... For instance, in the CoverGirl makeup advertisement, a woman is found lying on a bed of pink roses. ... Their power comes from our pockets and as long as we keep giving them business, they are not going to ch...

  • Word Count: 877
  • Approx Pages: 4

7. Advertisement

Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. ... The "so you" advertisement asks the rhetorical question "so you so why not?" ... The advertisement also displays a web address. ... The "Glow by "JLo" advertisement tells us that the purpose of the advertisement is to try and persuade women mainly from the mentioned age group to buy the "New fragrance" by "JLo". ... The "so you" advertisement uses bright colours to attract attention. ...

  • Word Count: 2587
  • Approx Pages: 10
  • Grade Level: High School

8. Advertisement

Examples of male chauvinistic ways to present ads are represented in many advertisements. ... To further analyze the magazine advertisement, the audience must complete a 10 to 1 experiment. The first thing the audience notices is that the main subject in the ad is a heterosexual white male, dressed as a business man. ... In the supporting advertisement, it shows the body of a beautiful, tan, well maintained, thin female body. ... In the end, the two advertisements which seemed so similar in the beginning were very much different. ...

  • Word Count: 1354
  • Approx Pages: 5
  • Grade Level: High School

9. The Advertisement Of ANA (All Nippon Airways)

The advertisement of All Nippon Airways cited from Business Week introduces one charming event that would happen between a passenger and a flight attendant during the flight to give the readers attentive services comfort, and consequently to attract them to choose ANA for their next business trip. ... I will discuss how carefully these elements are selected to make this advertisement work to attract readers most effectively. In this advertisement, a young white businessman wearing a business shirt is sleeping with his mouth half open and with his glasses on in a first-class or business-class...

  • Word Count: 1202
  • Approx Pages: 5
  • Grade Level: Undergraduate

Got a writing question? Ask our professional writer!
Submit My Question