Michael Jordan in Sports Marketing and Advertising.
The game is basketball and the player is Michael Jordan. Michael Jordan the all-star, the MVP, the scoring champion, the defensive champion, and the national champion. Those were just a few of his achievements. He has been an all around stud on the basketball court. Off the court you could say the same. He is an actor, a business man, and has been as successful off the court as he has been on the court. How does a rising young athlete stay an athlete and grow into a mature business man? .
It was February 17, 1963, in Brooklyn, New York when the star was born. He was named Michael Jeffrey Jordan. Michael had good caring parents by the name of James and Deloris. He had two brothers and two sisters. He grew up in North Carolina and became a good student. Throughout school his favorite subject was always math. He had no idea that the only math he would be doing later in life would be counting his NBA achievements and awards. .
Jordan went to Laney High School in Washington, North Carolina. As a sophomore he tried out for the varsity basketball team and was cut. Eventually as a freshman in college at the University of North Carolina he earned a starter position. In that same year at North Carolina he helped his team full of future NBA stars, such as Sam Perkins and James Worthy, to a NCAA National Championship. They had beaten Georgetown, who also had a freshman player that became an NBA star. It was Patrick Ewing. Little did Michael and Patrick know that in ten years they would be teammates on a USA Olympic team. Jordan was selected by the Chicago Bulls in the first round of the 1984 NBA draft. He was picked third over all. .
With the Chicago Bulls Jordan didn't take to long too make a name for himself. In his first NBA season he was named the rookie of the year and played in the all-rookie game during the all-star break. He did it all.
The Product: Nike is a worldwide renowned sports equipment manufacturer. ... Nike's clothing line includes Nike, Air Jordan and many other seasonal wear. ... It includes getting star players such as Micheal Jordan and Vince Carter from the NBA and Tiger Woods from Golf to endorse Nike products. This is one of the biggest forms of promotion for Nike and its competitors in todays marketing world. ...
