On October 30th 1996, Health Officials from the State of Washington informed the Management of Odwalla of a possible link between the company's fresh apple juice and a dangerous strain of E Coli. Even though a definitive link had not been determined, the company acted within 5 hours of this notification, calling for a total recall of all products containing apple juice, as well as all products that had been processed on the same manufacturing line. .
In 4 hours Odwalla Management had put in calls to the FDA, the CDC, food safety experts and the company lawyers. As a result of the information and advice they received they were able to consider a variety of options, these being a total recall, a non-public recall or simply sitting and waiting. The option they chose was based on the company's core values of honesty, integrity and respect. They accepted responsibility in every possible way and pulled all possibly contaminated products off the shelf. .
The overwhelming feeling of people who dealt with the company at the time of the crisis was that here was a community of ordinary people who were devastated at the fact that they had created an episode of poisoning that ended in a loss of life. The company's values spoke of nourishing people - and when the crisis arose it was an adherence to honest, straight talking and accepting responsibility that helped to get the company through. .
The company had a reputation for being Socially Responsible and their prompt and consistent reactions went a long way towards assuring the public the company was doing all they could in a manner consistent with what the company stood for. They had walked the talk since the formation of the company and as a result of that "walk, the company's stakeholders were firm believers in the company itself. Stakeholders for the company immediately affected by the crisis included both primary (employees, stockholders, customers, retailers and suppliers) and secondary (general public, media, government).
Odwalla, Inc. now has a big problem: Did Odwalla produce apple juice containing the E. ... Company Overview: Odwalla, Inc. ... The families told health officials that they had drunk Odwalla apple juice, so that is why Odwalla has the problem now. ... Coli, and Odwalla is in a worse position. ... Also it shows that Odwalla is doing something about the issue. ...
Diseases such as: Salmonella, Ecoli, and Hepatitis were beginning to be looked at as a disease, which could a thing of the past.(3) The only problem was that unless the efficiency of the cloning process could be improved, then it seemed that all of these ideas to cure such diseases that originated from spoiled meats, were all just a pipe dreams. ...
After more than a decade of food scares and scandals, is it surprising that we trust neither government nor industry? That we're suspicious of the genetic manipulation of food and we want the Government to act? That we want to know what is really going on and we want to make our own choices? But...
For many years, the term cola wars' has been used to describe the hard fought battle for market share that has been waged by Coca-Cola and Pepsi" (Etzel, Walker, & Stanton, 2004, p. 82). Pepsi has been more proactive in expanding its marketing mix by introducing noncarbonated beverages specifically...
