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Henry Ford


He gave it the name the Thin Lizzie. The "Quadricycle," as he called it, was driven by a two-cylinder, four-cycle motor and had a buggy frame mounted on four bicycle wheels and had no reverse gear or brakes (World Book Encyclopedia: Henry Ford). Since his Quadricycle was such a success, Ford sold it to raise money so he could create more vehicles. .
             By August 1899, Ford had raised enough money to start his own company, the Ford Motor Company. His first group of investors withdrew after Ford had spent $86,000 without producing a car that could be sold. Eventually he produced a car that appeared at the Grosse Pointe Blue Ribbon track at Detroit. Its performance helped him to sell 6,000 $10 dollar shares in his new company (www.incwell.com/biographies/ford).
             During the next several years, Ford continued to fine-tune and make better his passenger vehicles. In 1903, Ford produced an automobile he was ready to market, but had a few flaws. In 1904, Ford introduced the successful Model T, which was manufactured for 19 years. The car sold well and the company flourished and by 1907 the profits reached $1,100,000 (World Book Encyclopedia: Henry Ford). In 1909 Ford made the decision to manufacture only one type of car, the Model T. Initially it took 14 hours to assemble a Model T car. By improving his mass production methods, Ford reduced this time to 1 hour 33 minutes (Kerman pg14). This lowered the overall cost of each car and enabled Ford to sell his cars for cheaper then other cars on the market. Between 1908 and 1916 the selling price of the Model T fell from $1,000 to $360.
             Even though Ford was doing so great, with his success came a few problems. Soon after the incorporation of the Ford Motor Company, Ford was threatened by the Association of Licensed Automobile Manufacturers. After years of legal battles, Ford won his case in 1911. Because Ford won this case many people could become automobile manufacturers (www.


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