(Marjorie Kelly, 3) "These rankings were based on eight statistical criteria including total return, sales growth, and profit growth over the one year and three-year periods, as well as the net profit margins and return on equity- (Overview, 2) The new increase in performance is also evident in socially responsible corporations when you look at the "relevance of intangible assets-. (Alan Stainer, 37) Intangible assets such as the company's reputation and knowledge networks can turn into a source of market value and a competitive advantage (Stainer, 37). .
For instance,one of the most respected models of corporate social responsibility in the business ethics world is the White Dog Café. The first recipient of the "Living Economy Award-, Judy Wicks, owner of White Dog Café, has run this restaurant with $5 million in annual revenues and 100 employees (14th Annual, 3). She does this all while using organic meats raised by local farmers in her foods and paying her employees living wages (no matter what job title). Also, on her list of good deeds is the use of 100 percent wind power to run her restaurant, cooperation with would be competitors, and the fact that she gives 10 percent of profits to charity (14th Annual, 3). Not only has she been able to make a great profit and benefit financially, but she has also been able to bring benefits to society. Wick's philosophy is that "Business is about relationships more than money-, and that every decision she makes is based on a personal relationship with whomever it affects. For instance, when she found out about confinement pig farms, where pigs spend their entire lives without sun and without enough space to be able to turn around in their stalls, she immediately too pork off her menu. She then went on a search for humanely raised pork and came across it with local Amish farmers. Not only did she begin using humanely raised pork, but she also urged other restaurants to stop buying "confinement- pigs.
