I chose to study an ad that I found in the magazine Us Weekly, a popular magazine that reports about celebrities" lives. This particular ad was found on the 453rd edition of that magazine, issued on October 20, 2003. It is an ad promoting an after-shave gel. The name of this product is Skintimate.
The kind of after-shave the ad is promoting is directed at women because it is an after-shave gel for legs, and we also know that in the United States most women shave their legs and men usually don't. The audience of Us Weekly is very variable. It consists of all kind of people that like to read about celebrities" private lives. However, the audience of this magazine is still predominately feminine. I don't think that we could find this ad in a magazine like MAX that has a masculine audience. The ad is also directed at women from various age ranges. Teenage girls usually start shaving at around the age of twelve. Thus I would say that the ad is direct to women from twelve to women in their late sixties. The ad is directed at different social classes because shaving became in the last decades very common within all women. The product also costs $2.79 which is affordable for a wide range of people. Nonetheless, a lot of middle/upper class women tend to use wax to remove hair from their legs. In the textbook, the target is described as the "Experiencers" (Media and Culture, 399) which are people who are open to experience new products and who seek simplicity in an advertisement. .
This product is made by Skintimate which is a very popular brand for shaving products for women (from shaving soap to skin care products, and so on). The "Raspberry rain" which is the kind of after-shave that we have in this advertisement is new like the notation on the ad says "New Skintimate After-shave gel". In a cultural perspective, we can see how the ad represents Westerner values. Indeed, the Western values and more specifically the American values advocate the shaving of the legs for women.
AD/HD's major trait, distractibility, hampers the ability of a person to focus. ... I have AD/HD. ... Night after night while studying my arm would ache and I would have cold sweats. ... Coping with AD/HD has been difficult for me. ... I will not let AD/HD keep me from being a success. ...
Cumulatively, studies demonstrate a genetic predisposition for attention deficit disorders (Lowenthal 207). ... Twin studies also support the genetic theory of ADD. Researchers at the University of Minnesota conducted a large-scale longitudinal study of twins who were reared apart. The study found that even when identical twins were reared apart, they had similar characteristics in terms of hyperactivity and inattention (Lowenthal 207). ... The last type is the combined type of AD/HD. ...
It is important to study as it tells us about how the mind reacts to pictures, colors, and words and how the right mix of these tools can subconsciously force us into buying products that we would usually not consider buying. ... (Kilbourne 74) An "Herbal Essence" shampoo ad uses many different advertising tactics to sell their products. ... The ad is fill with words such as "natural botanicals," "pure," "organic," and "herbal." ... Lutz reminds us to look into the wording in an ad because "the advertiser is not responsible for the claim that you read into the ad, even though the advertise...
In addition to genetics and apoE, they are studying education, diet, and environment to learn what role they might play in the development of this disease. ... AD begins slowly. ... No treatment can stop AD. ... Some scientists believe that drugs such as nonsteroidal anti-inflammatory drugs (NSAIDs) might help slow the progression of AD, although recent studies of two of these drugs, rofecoxib (Vioxx) and naproxen (Aleve), have shown that they did not delay the progression of AD in people who already have the disease. Now, scientists are studying the NSAIDs celecoxib (Celebrex) and naproxen to...
To begin with, the ad incorporates a clinical study's results used to juxtapose the cleaning attempts of "your hands alone" with the cleansing prowess of the sonic brush. ... Still, the ad attempts to employ a more dependable reason for choosing Clarisonic: the lab results. ... However, the use of this clinical study to convince patrons of Clarisonic's reliability suggests another implication about the audience-the passive acceptance of lab data as accurate. The ad neglected to include the scientific parameters of the "clinical study" and left no more details about how it was carried...
Being obliquely related to the first article, it showed a promising therapeutic index for AD. ... These studies provide present research and experimental statistics that can be utilized in the development of a cure and preventative measure for Alzheimer's disease. ... The brain was the area of the study of Alzheimer's since Alzheimer's was defined as the build of amyloid plaque in the brain, affecting the basics of memory, therefore causing memory loss. ... It is known that the larger percentage of individuals who suffer from AD are generally old aged ranging from about 65 and ...
Alzheimer's disease (AD) is a disabling neurodegenerative disorder typical for elderly. ... The average clinical duration of AD is eight to ten years. ... Patients with AD also often exhibit deficits in visuospatial abilities. The genetic heritability of Alzheimer's disease, based on reviews of twin and family studies, range from 50% to 80%. Approximately 25% of AD is familial (two or more family members have AD). ...
Plato's study of true and false rhetoric, known as Phaedrus and Gorgias respectively, became a moral foundation for rhetorical theory (Goldman, 51-56). ... The Ad Council has effected positive change in many generations. ... The Ad Council first used Smokey's ABC's in 1963 (see fig. 9). ... The posters the Ad Council creates are data, which they change as time passes. ... Rhetoric is the study of influence. ...
