Gladwell suggests that specific changes can be made immediately to alter the environment that surrounds us. He clearly suggests that change is good and without it, our world will simply continue to deteriorate. Gladwell says "Crime is the inevitable result of disorder" (Gladwell 289). Therefore, if disorder is allowed to continue, crime will inevitably rise. Gladwell's solution to the problem is change. Schlosser's idea of globalization partially depends on fast and continuous change to keep our world going. Schlosser states:.
"McDonald's Deutschland, Inc., is by far the biggest restaurant company in Germany today, more than twice as large as the nearest competitor. It opened the first German McDonalds in 1971; at the beginning of the 1990s, it had four hundred restaurants, and now it has more than a thousand" (Schlosser 531).
Schlosser illustrates how this rapid change has altered the environment of an entire country. This rapid change shows both positive and negative effects. The positive aspects of McDonald's in Germany included helping to spark the franchising boom and surged the economy (Schlosser 531). However, negative effects can be seen when one views the words of Den Fujita, the eccentric billionaire who brought McDonald's to Japan three decades ago.
" "If we eat McDonald's hamburgers and potatoes for a thousand years," Fujita once promised his countrymen, "we will become taller, our skin will become white, and our hair will be blonde."" (Schlosser 530).
It is suggested that eating at a McDonald's in Beijing will evaluate someone's social status. This is considered a negative effect of globalization and Gladwell's idea of change aiding globalization. Fujita suggests to his people that eating the "Western food" McDonald's, it will make them look western, and supposedly, that is "better." The idea that globalization should mean that individualism cannot survive is not a good thought.
