Hip hop is a tale concerning the ghetto, full of drugs, guns and gangsta stories, it closely relates to Jameson's suggestions that, "American, postmodern culture is the internal and super-structural expression of a whole wave of American military and economic domination throughout the world, in this sense, as throughout class history, the underside of culture is blood, torture, death, and terror" ( Cited in Modernism to Postmodernism,2003, pg 566-567 ).
Hip hop as a sub-culture is fascinating as it is mostly consumed in a totally different environment from that in which it is produced. White suburban boy's buy rap, they don't make it, and in general not successfully. There are a few exceptions such as 'Eminem', but for most consumers rap looses it's meaning when performed by white people. It could be seen that America has almost created a new caste system, in which only one group of people are permitted to be tellers of their story. It's origins derive from boy's that realised they had a commodity they could sell, their own stories, and their own way of life. .
Hip hop evolved from young men living in some of the most degraded neighbourhoods of America, and created it for young people who rarely have the opportunity or desire to visit these places. A ghetto is an area rejected by the rest of the city, or the rest of the country, and it is unsurprising that the ghetto replies with a culture shunning the aspirations of the society that rejected it. Hip hop's intention was to reject liberal middle class morality, providing deliberately offensive messages. Hip hop subsidised the underclass's culture of exclusion through music speaking of tales of the black man as criminal, as sexual predator, and as an outsider. .
" We can no longer conceive of the individual in terms of a whole, centred,stable and completed ego or autonomous, rational 'self'. The 'self' is conceptualised as more fragmented and incomplete, composed of multiple 'selves' or identities in relation to the different social worlds we inhabit, something with a history, 'produced', in process.
