1. Dell
Dell's product is build to order computers including desktops, workstations, network servers, and laptops. ... Dell is the world leader in direct sales of computers. ... Bargaining power of suppliers: Dell uses Intel chips in their computer products, giving Intel some bargaining power over Dell. ... There are many well-established and highly reputable computer companies, which offer similar computer products as Dell giving buyers significant bargaining power. Price sensitivity is high and if Dell's computers are priced to high, the consumer will probably switch to another computer v...
- Word Count: 2490
- Approx Pages: 10
- Grade Level: Undergraduate