l manufacture products that consume less electricity to prevent global warming and to conserve energy,.
l use recycled parts and recycled materials,.
l reduce the types of raw materials used to conserving resources,.
l accelerate the date by which the requirements of the law are implemented to promote the elimination of hazardous substances.
Task Environment.
A. Markets.
Sales by product.
Canon's sales by product group are summarized as follows:.
2002 Change 2001.
(Millions of yen except percentage data).
Business machines:Copying machinesComputer peripheralsBusiness systems Yen 938,3381,018,418269,439 + 5.2%- 0.7- 12.0 Yen 891,8141,025,352 306,323.
Total business machines 2,226,195 + 0.1 2,223,489.
Cameras 485,778 + 27.4 381,367.
Optical and other products 228,155 - 24.6 302,717.
Total Yen 2,940,128 + 1.1% Yen 2,907,573.
Sales by region.
A summary of net sales by region of destination is provided below:.
2002 Change 2001.
(Millions of yen except percentage data).
Japan Yen 732,551 - 11.5% Yen 827,288.
America 1,010,166 + 2.9 982,104.
Europe 857,167 + 6.3 806,104.
Others 340,244 + 16.5 292,077.
Total Yen 2,940,128 + 1.1% Yen 2,907,573.
Note: This summary of net sales by region of destination is determined by the location of the customer.
From the two tables above we can see that, sales of cameras increased 27.4%, to Yen 485,778 million in fiscal 2002. Demand for digital cameras continued to be strong worldwide, with the successive introductions of new compact PowerShot-series and IXY DIGITAL- series models bolstering Canon's lineup and contributing to a significant increase in sales. In Europe, sales growth in digital cameras offsets sales declines in semiconductors production equipment and bubble jet printers. After accounting for the depreciation of the yen, net sales in Europe increased 6.3% in fiscal 2002.
