*****.
The aim/ethos of the show is to create a millionaire, although it's not a crime to have money or great wealth, and although leisurely pursuits such as this have gone on for years - never has such a exzoborant prize been offered. Whilst one would like to believe that many will benefit from such a prize ultimaltey this is a self centred quest, it shows barfely any evidence of team play, and ultimately would it not be a more altruistic gesture if we were to put as much efforts into raising a fraction/percentage of funds for chariyable causes such as worldwide famine, third world debt, children in need .
When you take into account the level of success which the show has had you can began to imagne what successes it couled have held in raising funds for signifigant causes. The prime reasoning behind the shows success, nationally and intenationally is due to the fact that millionare has become a household brand. And in line with any successful brand .
Branding.
they have offered consistent high quality, equal to or better than any competitor;.
• they have been supported by heavy investment in manufacturing and marketing.
(distribtion and advertising),.
Whislt the main focus of the show has not been chartiable causes, who want to be a millionaire has achieved success due to its ability to adapt to changes in customers taste, either through research or or.
changes in product formulation, and shrewdly they have got in touch with market pressures and we have seen the organisers put on special charity episodes, in order to keep critics at bay. .
The shows achievements are attributable to its ability to appeal to innate human instincts. I feel this is the main ethical issues with regards to the actors and organisation of the show.
American psychologists have identified what they believe to be a new condition, SWS or "sudden wealth syndrome." The basic of this condition is an obsestion to suddenly be rich.
