The first step in the hiring procedure is recruitment. Quaker has two main recruiting strategies; the first is to diversify management that focuses on recruitment, advancement and retention of employees. As a competitive advantage the company uses different individual cultures experiences, ideas, talents and capabilities to meet consumers needs in order to adapt it's employees. The Quaker Oats Company recognizes that recruiting a diverse group of talented people is strongly linked to business performance. Core initiatives include integration of diversity objectives into the performance management process of senior executives and diversity management education to ensure that the Quaker culture is one that maximizes the contributions of its diverse employee base. .
The second main recruiting strategy is their use of college and university career placement offices to recruit individuals. Quaker focuses on recruitment of minorities by instituting several programs that targets those groups. Quaker Oats Hispanic American, African -America, and Asian-American commitment helps to attract potential employees to the company by recruiting from predominantly minority schools. Some of their commitments include supporting education systems, promoting volunteerism and support community organizations.
The company utilizes a candidate resume database. The resumes that are received stay active in the system for six months. Their college recruitment is based on specific schools for specific jobs, for example Accounting and Finance are recruited from an Indiana University. BA in logistics, supply chain management, marketing, MA in market research, and finance are recruited from Michigan State, Ohio State and Penn State. During the summer months Quaker offer various internships for undergraduates and graduate students and they utilize these internships for recruiting future employees. .
Quaker Oats begins the recruitment process by supporting groups and activities that strengthen the community, develop a diverse work force and supplier base, and build positive relationships with community groups and neighbors.
