Introduction.
Small Business, in the U.S. business that is independently owned and operated, is not dominant in its field of operation and can qualify under criteria concerning number of employees, average annual receipts or other criteria as outlined by the U.S. Small Business Administration (www.motorola.com).
Running a one-person business is a creative, flexible, and challenging way to become your own boss and chart your own future. It is about creating a life, as it is about making a living. It takes courage, determination, and foresight to decide to become an entrepreneur. From the relatively safe cocoon of the corporate world, where paychecks arrive regularly, you will be venturing into the un-chartered territories of business. This report covers the contents that analysis of the Fair fast food restaurant is how to successfully operate and survive in the cutthroat market as a small business starter.
Company profile.
The first Fair fast food restaurant was established in December 1991 in Chung on Street, Tsuen Wan, registered capital of the time was HK$5 millions and the total amount of the employees was 57. The second restaurant was opened five years later in 1996 in Fuk Wing Street, Sham Shui Po; the total amount of the staff at that time has been increased to 86. Fair expanded rapidly since then growing from 5 restaurants to 11 in 1998, serving over 10,000 customers daily.
Fair fast food restaurant is principally engaged in operating a chain of fast food restaurants in Hong Kong and the People's Republic of China under the name of "Fair Fast Food". Fair's fast food restaurants serve mainly Chinese food. Its menu is frequently changed with seasonal favorites. Despite its Chinese predominance, Fair's menu is enriched by the adoption of Western dishes that have been carefully redesigned to suit local tastes in order to enhance its attractiveness.
Fair's philosophy has always been to provide a wide range of good quality Chinese and Western cuisine at affordable prices in a bright, clean, and modern ambience.
