And when they appear in dramas they are usually pimps, drug dealers, welfare-cases, and other degrading roles. .
As media viewers we are continually bombarded with images that link poverty and crime to the minorities, but rarely are we shown whites in the same situation. Television stereotypes distort the truth and make it difficult for the public to figure out how to deal with these important issues. From the video "Killing us Softly 3," Jane Kilbourne talks about advertisements and how minority women are viewed as wild and exotic, they are shown in animal prints, and other objects, but not as humans. Society rarely portray minorities as the heroin in movies and television shows because they are not use to the role of having a strong minority leader, especially a female one. .
Minorities are not only viewed as lower class people in the media, but they have always been a labeled as the intimidating ones in society. Asian American Women: Not For Sale stated, "The racist claim that all Asians look alike could more accurately be stated, treat all Asians as if they were alike." In the reading, American society has characterized all Asians and the Pacific Islanders into one cultural entity because society assumes that all Asians are the same since they seem to share the same culture, they are labeled as being submissive and quiet. A similar evidence of stereotyping is in "The Myth of the Latin Woman," by Judith Ortiz Cofer, the Puerto Rican girl is stereotyped as having the name Maria and her assumed job is a waitress because of the way Latin women are viewed in the media. The people over see her education and skills and just assume how she is by her appearance. Stated in the reading The Myth of the Latin Woman has a good statement of the stereotyping of Latin women, "Mixed cultural signals have perpetuated certain stereotypes-for example, that of the Hispanic woman as the "Hot Tamale" or sexual firebrand.
