During the Industrialization period rose two of the most significant entreprenuers in American History; Andrew Carnegie and Jon D. Rockefeller. They each had their own ways of keeping their businesses on top and dominant. Their imapct on Industrialization during the late 20th cnetury was enormous because they took complete control of every aspect fo their business and ran it with great authority to control the chunk of the American economy.
Andrew Carnegie was the so-called American Dream; he came from almost nothing and developed into a successful entrepreneur. He did this by a very simple method called vertical integration in which he would control every aspect of his business, Carnegie Steel Corporation. By doing this, he was able to keep the cost of production of his steel cheap, and price them below his competitors prices. "Watch the costs, and the profits will take care of themselves" was Cargnegie's philosophy, and thats exactly what happened. And, because of his cheap labor policies (whic the government could do nothing about) he was able to produce steel quickly and efficiently, thus leading Carnegie Steel to becoming a gigantic Industrial force that no one could overcome.
John D. Rockefeller, like Carnegie, believed in the system of vertical integration to make his business, Standard Oil, thrive. He followed his product through all of its stages; from the oil being drilled to the refinement and to it being turned into gasoline. He also had another method in which he would drive out all competition through trusts. "Rule or Ruin" was his theory, accepting the Darwinian outlook that only the strong survive. "The Standard Oil Co. brooks no competition.its settled policy and firm determination is to crush out all who may be rash enough to enter the field against it.it hesitates at nothing at accomplishing that purpose" a congressional investigating comittee said after observing Rockefeller's business.
