2.2.3 Affluent people .
Affluent healers are wealthy, older people interested mainly in their health - the nutritional aspect of organic food is more important to them than the environmental aspects.
2.2.4 Young and trendy.
Young recyclers are young, single individuals who, although they claim to be environmentally sensitive, do not follow through unless it is very easy to.
2.3 Analysis of buyer behaviour.
The factors which influence the buyer's behaviour can be broadly classified into the following three.
Factors influencing Buyer Behaviour Groups Influenced.
1. Physical properties of the food Affluent people.
2. Person-related factors.
a. Biological factors.
b. Quality-consciousness.
c. Consumer ethnocentrism.
d. Lifestyles.
e. Socio demographic .
Affluent people , Young and trendy.
All groups of buyers .
Young and trendy.
Affluent people ,Young and trendy.
All groups of buyers.
3. Environmental factors.
a. Cultural Factors.
b. Economic Factors .
Loyal to nature.
Green mainstream.
3.0 Implications on marketing strategies.
Marketing strategies for various consumer groups Based on the above analysis, the product, price, promotion and the positioning can be varied to suit the different requirements of the different target groups.
Consumer Product Price Promotion Positioning.
1. Loyal to nature Cultivated without harming the environment Premium Harmless to nature and cares for the environment "Eco - friendly " product.
2. Green mainstream Free from pesticides and insecticides. Easily available Affordable Features of safety Safe product .
3. Affluent buyers Healthy products which met the nutritious need Premium On the lines of health Healthy diet .
4. Young and Trendy Helps to keep fit and healthy Premium Delivering fitness and health Fit and healthy .
Understanding the buyer behavior of organic food consumers and behavioral segmentation of potential buyers.
1.0 Organic foods .
