Company Background & Brand Description.
Starbucks began in 1971 when three teachers "Jerry Baldwin, Zev Siegel, and Gordon Bowker "opened a store called Starbucks Coffee, Tea, and Spice in a tourist area, called Pikes Place Market, in Seattle. These three partners shared an intensive attraction for fine coffees and exotic teas and believed they could build a clientele in Seattle like it had already emerged in the San Francisco Bay area. Each one of these "coffee lovers- invested $1,350 and borrowed another $5,000 from a bank to open the Pikes Place store. Baldwin, Siegel, and Bowker chose the name Starbucks in honor of Starbuck, the coffee-loving first mate in Herman Melville's Moby Dick and because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The new company's logo, designed by an artist friend, was a two-tailed mermaid encircled by the store's name. .
The store did not offer fresh-brewed coffee by the cup, but samples were sometimes available for tasting. One wall was devoted to whole-bean coffees while another had shelves of coffee products. Initially, Siegel was the only paid employee which scooped out beans for customers, extolled the virtues of fine dark-roasted coffees and functioned as the partnership's retail expert. The other two partners kept their day jobs, though they would go by the shop at lunch or after work to help out. During the start-up period, the store was an immediate success, with sales exceeding expectations, partly because of a favorable article in the Seattle Times. In the early months, each of the founders traveled to Berkeley to learn more about coffee roasting from their mentor, Alfred Peet, who urged them to keep deepening their knowledge of coffees and teas. For most of the first year, Starbucks ordered its coffee beans from Peet's, but then the "3 teachers- bought a used roaster from Holland to set up roasting operations in a nearby "broken down- building.
StarBucks Starbucks Coffee Co. ... Monica Lucio Starbucks Coffee Co. changed the concept consumers had about drinking coffee. ... Meanwhile, Starbucks is expanding its offerings, with a line of ice cream for supermarkets and a joint venture with Pepsi Cola to market Frappuccino. ... Recognizing this, Starbucks has turned its attention to foreign markets for continued growth, especially the Asia-Pacific Region. ...
Introduction of the company Wake up and smell the coffee -- Starbucks is everywhere. ... Three Seattle entrepreneurs started the Starbucks Corporation in 1971. ... He changed the name of his coffee bars from Il Giornale to Starbucks. ... For the first two years, Starbucks losses doubled as overhead and operating expenses increased with Starbucks" expansion. ... Starbucks grew to 26 stores by 1988. ...
Few years later, Starbucks decided to change its working strategy; they decided to turn Starbucks into a very comfortable coffee bar, which became an absolute success. ... Starbucks not only sales coffee, but it also sells amazing deserts and items for drinking coffee such as Starbucks mugs. ... The Starbucks company has become a worldwide company. ... This year, Starbucks granted $ 15,000 to each country who won this year's Starbucks Special Reserve Winners. ... Starbucks company has become an absolute worldwide success. ...
Schultz then merged the existing Starbucks with "II Giomale " and hence the new and improved Starbucks was created. Within five years after purchasing Starbucks, Schultz manage to open up another 125 stores, exceeding even the investors' expectations .With Starbucks rapidly growing Schultz decided in 1992 that Starbucks should go public and stocks for Starbucks began to sell on the stock exchange. ... In 2011 Starbucks introduce the larger cup size the "Trenta " that happens to hold a whopping 32 ounces of one's favorite Starbuck blend." ... The Starbuck name and Starbuck products ...
In the early eighties Howard Schultz came to Starbucks. ... In 1987, with support of local investors, Howard got Starbucks. In 1992 Starbucks became known and extremely successful company. ... Comparing with McCafe, prices in Starbucks are slightly higher. ... That is why Starbucks has to extend its supplier network. ...
Starbucks' organizational structure is a traditional functional structure. ... The organizational chart for Starbucks clearly shows the chain of command. ... Starbucks has a global presence, which necessitates multiple divisions. For each region, Starbucks must have a management team in place. ... Starbucks also makes efforts to use local resources during production. ...
What explains the Starbucks success story? Starbucks success in the the 1990's, was a result of Chairman and CEO Howard Schultz's vision for the company. ... In the early 1990's part of Starbucks' strategy was to serve what it felt was the "highest-quality coffee in the world.... The last part of the strategy was the Starbucks atmosphere. ... Starbucks original target market was the "affluent, well-educated, white-collar patrons between the ages of 24 and 45. ...
Many of these incidents took place inside Starbucks, which denotes the fact that this is a company's drawback. ... This happens in 2007 when Hear Music label creates a direct connection with artist and spread recording at Starbucks locations. ... Protest that are against Starbucks' owning a location in this place were considerable in number, and this could lead to consumers' conclusion that Starbucks is insensitive from a cultural point of view and this could negatively impact product's image. ... That is why, Starbucks' needs to implement its services and products i...
