She has a very piercing expression, and is staring directly at the camera, or the viewing audience. Her right hand is on the man's right shoulder and her left, gloved hand is pulling his shirt open. His hands are placed near his groin. Her muscles seem strained, as if she is having to hold him down and tear his clothes off simultaneously. He does not look as if he is resisting her advances. Perhaps the story being told is that the woman is not going to be the traditional sexual object that is portrayed, instead she is the aggressor. She is living out her instincts and her desires and is in control for a change. She has found a man who is the sexual object that she will now use and enjoy. The text is a 26 point Times New Roman-type font that reads DARE TO LOVE in a deep gold color; the only color in the ad. In the bottom, left corner there is a small picture of three pieces of jewelry that one would assume is the company's product. .
The text, coupled with the dark and suggestive image, give a powerful invitation for women to explore their daring, risky sides and break out of the mold of the traditional soft, quiet role of women. DARE TO LOVE seems to be encouraging women to ignore their inhibitions, or morals, and follow their instinctual drives. This could mean any one of many instinctual needs: the need for sex, the need to aggress, the need to dominate, etc. As the film "Killing Us Softly" by Jean Kilbourne informs us, overwhelmingly large numbers of women are becoming tired of being portrayed in advertising as soft, quiet sex objects that must put in much effort to become attractive enough to please the men. Any women who feel this and want something different will identify with the DARE TO LOVE ad. Instead of the usual advertisements in these magazines that sell make-up, hair products, skin treatments, etc., this ad is quietly selling modern jewelry, while aggressively selling the attitude and lifestyle of the new, dominating woman.
