To fully understand the controversy behind public opinion polling, we must first look at the arguments enveloping this political modus operandi. Polling, though deemed an accurate way of measuring public opinion, is not necessarily an impartial device. Many have dubbed polls controversial and shrouded by obfuscation. Why exactly are these polls considered an blurred assessment of public opinion? First, polling is an extremely vague measurement of public attitude. For example, polls are often taken from only a small region of a large population, reflecting the views of those individuals exclusively and not necessarily the entirety of the population. Although there might be an ideological consistency in one concentrated region, those opinions are not necessarily coherent with those in a different region. In addition, polls are often skewed towards the views of the individual who is conducting the poll or the candidate profiting from it. These polls, labeled "push polls", are often used to try to push potential voters in the direction of one candidate and away from another candidate. For example, a push poll could be a question where a list of suggestive or accusative characterizations are given about the opponent and then followed with a question "would you vote for him?" rather than saying simply, "would you vote for this person or that person." Push polls just contaminate the response against the candidate in the questions. Although this is illegal and devious, such measures are often taken by organizations vying for an underlying support for their organization to get their issues out there and heard when in other circumstances, they might not have been listened to. Poll questions may also have indirect influences on the people being interviewed without the interviewee being aware of it. For instance, a question may be worded in such a way that it triggers an emotion in the interviewee that will direct their vote in an expected response.