1. Price Elasticity
Importance of Determining Price Elasticity "Price elasticity is important in business to determine in a given market whether an increase (or decrease) in prices will generate an increase (or decrease) in revenues" (Elasticity coefficients, n.d.). "Elasticity of demand calculations reflect "the percentage change in quantity demanded per 1percent increase in price" (Hall, 2001, p.92). ... Calculating the Elasticity coefficient (E) The formula for calculating the elasticity co-efficient is as follows: ( %change in y ) ( %change in x ). ... If x is income then the number becomes the inc...
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