During the last years in Kazakhstan the proverb "Time is money" obtains the direct sense. Everything in our life accelerates - we do not loose time anymore. If you need to talk with the partner on your way - you have a mobile phone, if you need to send an e-mail in a train - you may use a notebook with a modem, if you have to confer with your colleagues - there is a conference-connect. And of course there is no need to talk about that today in Kazakhstan more and more people use the numerous paid services for the purpose of time-saving. While paying for modern benefits the consumer does not spend money - he really saves it, because if the services are not used it may turn out to be even more expensive. The marketers may use this for creating the integrated trade centers where the consumers can receive the whole set of services, including from fast-food restaurants to laundries.
Tired? - Relax! .
As many people are leading an intense way of life, they need to receive an emotional relief of tension from time to time. Now in Kazakhstan a rather small part of people can afford a travel abroad, but a lot of people spend their week-ends on Medeo and Chimbulak. That is why the marketers must try to find out what would be beyond the means of the most part of population and try to offer something, which will help to enjoy the time.
Related Parties.
At present a lot of things is done by using and exploiting personal connections. Everybody knows about it and very often we try to solve some problems with the help of friends. In business it is also easier to reach success having contacts in state bodies or in large client's companies. So it is clear that it will not be enough to present to consumers only the value of the product. It is also very important to make the customers to realize the company's value as well and also to construct such relations which would be perceived by the clients as valuable and trustworthy.
