Music is a broad industry in the world today. Artists focus their career on many different styles such as jazz, rap, hip-hop, blues, reggae, rock, etc. Every person usually has a favorite artist, a favorite style of music, or just a favorite song. The industry is fast paced though and because of this, people like to be updated with the celebrities and news. That's where Vibe comes in. This is a magazine that focuses their articles on fashion, media, lifestyles, sounds, celebrities, and businesses. One eye-catching feature of this music magazine is that it focuses on a multicultural audience. Through the magazine, articles ranged from "Alicia Keys Beneath the Surface," "Biggies Untold Story," and "Exposed Dancehall Queens." All of these articles were based around diverse people. If you are not into the hip-hop, rap music or know the "lingo" of the urban culture, than you won't understand the magazine. Vibe is not an average magazine giving detail on all types of music. It centralizes on rap and hip-hop for the multicultural race of the younger generations. Vibe generates more people of color, ages 18-24 than any other magazine (Amazon.com). This magazine captures the young hearts of America. Even though this magazine is open to any reader, it won't grasp every reader's attention. Vibe plays into the stereotype that this "multiracial audience" is only interested in minority culture; the editor seemed very central minded.
In the magazine the editor lays out the advertisements, pictures, and articles to catch the audiences attention. For instance, on the cover, Alicia Keys is submerged in water topless. Even though nothing is really revealed, it seizes your attention and you are .
drawn to pick the magazine up and see what its about. Vibe is made for a certain generation and the contents point that out clearly. The fashion advertisements are of the hottest trends and brand names in the clothing industry.
