In a recent edition of Maxim magazine, I came across an advertisement for Salem brand cigarettes. This ad was published in the November 2003 edition of Maxim. Maxim is traditionally known as a magazine for teenage boys. Many boys in high school and college look forward to a new issue each month so that they can look at the beautiful women who pose in bikinis. The magazine publishes articles that would catch the mind of a teenage boy, like upcoming movies, music, and video games. In this months" issue articles about music star Ashanti, legendary writer-director Quentin Taratino, and Pelican Bay State Prison in California were all published. These articles and pictures would not usually appeal to most teenage girls and probably no older parents. .
The advertisement I chose is for Salem cigarettes, Salem Cigarettes are manufactured by The R.J. Reynolds Tobacco Company which also manufactures four of the top ten cigarette brands in The United States (R.J.R.T.). In this ad it is obviously Salem is trying to get more people to buy and smoke their cigarettes, so R.J.R.T. can grow even larger and kill more people with their cigarettes.
The advertisement is a full page eight and one half by eleven inch photo showing a beautiful ,dark complexion, woman who is probably in her late twenties or early thirties, wearing a short black dress with he leg showing at the bottom left-center of the page, which is more appealing to the teenage boys to look at this advertisement in this magazine. The woman has large, luscious lips, holding a cigarette in them. As she attempts to light the cigarette with a match, the match has a large flame with a long tail that extents to the bottom of the page. This looks like a fuse that has been lit for a while, on a piece of dynamite, in this case that piece of dynamite is the cigarette that is waiting to be ignited and explode in her face. This is a sign of death that is showing being blown up by a piece of dynamite, or cigarette in this case, in which they are showing you, if you continue to smoke cigarettes you will die from it.