The ad does its best to be attractive and to reach the audience it is intended for in order to receive the best results.
The people in this ad are very attractive and have a great appeal. They are all dressed very nice and come across as more high-class people. The friend that the main female appears to be with at the bar is the only one dressed in many colors. I think that is so when you glance at the ad you see the male, the female he is touching, and her friend. The colors are used to draw in the reader's attention. It lets the reader know she is important in this ad as well. She is important because friends play a big role on the way people act, and the female tossing her drink on the male was probably influenced by her peers. The male, on the other hand, has on a white shirt. It is the one of the brightest colors in the ad so your attention is automatically drawn to him. Another reason they may have placed him in a white shirt is so that when she tossed the drink on him, it is obvious. It also makes the ad more dramatic; him wearing a white shirt and her splashing a green drink on it. The main female is in black to balance the colors of the male and her friend. Both the main female and her friend's hands are obvious and positioned noticeably. Neither of the women have a wedding ring. The other women in the background are all dressed in darker colors so that the attention isn't drawn to them.
As I have shown so far, color plays an important role in this ad. The background color also plays a large role in the ad. Behind the bar where the less important things are occurring everything has a blue tint. The blue shades off most of what is occurring, allowing the reader to know that is not what the focus is on. Everything behind the bar has darker colors besides the drink. Among all the crystal clear glasses and the alcohol are cans of the energy drink. The energy drink stands out with its bright colors of blue, green, and pink.
