"If you have a body, you are an athlete." These words were spoken by Nike's co-founder Bill Bowerman, Olympian, innovator and head track coach at the University of Oregon from 1948 to 1973. Joining with Phil Knight, a middle distance runner on his track team, the beginnings of this huge enterprise were formed. In 1962 after completing his MBA, Knight makes the company name "Blue Ribbon Sports," and begins importing "Tiger" brand shoes, after taking a tour of Japan and realizing the huge marketing opportunity. Hoping to replace the domination of German athletic shoes in the United States, the pair simply put $500 each into the partnership two years later. As the first Blue Ribbon Sports retail outlet opened in Santa Monica California in 1966 they became the exclusive marketer, distributor and seller of the Onitsuka Tiger running shoes from Japan after only a year. Providing concepts for footwear development, Bill Bowerman proposed using a foam cushion heel wedge design, and this began to be incorporated into the shoes. Continuing to make improvements to benefit athletic performance, Bowerman started experimenting with rubber spikes by pouring a liquid rubber compound into his wife's waffle iron in 1970; this would forever change the design of running shoes, as Nike would become famous for these soles. .
After a few years of developing the company, Bowerman and Knight take additional steps to perfect their company, creating the infamous "Swoosh" logo in 1971. For a small fee of $35, the Swoosh trademark was created by a graphic design student named Carolyn Davidson. The same year, employee Jeff Johnson came up with the new company name we all know today, after having a dream of Nike, the Greek goddess of victory. This new company name won out over Knight's idea of calling the company "Dimension 6," and the rest is history. In the spring of 1972, the first shoe to include the Nike swoosh was introduced.
Nike Nike, Inc. is the worlds #1 athletic shoe and apparel seller. ... Nike has 20,000 plus retail accounts throughout the U. ... (1) Nike's product line: Nike should take a close look at their product line. ... Therefore, Nike needs to look at downsizing its product line. ... (7) Nike has been criticized for its lack of social responsibility throughout its lustrous history. ...
Nike Shoe Factory Controversy There has been a lot of controversy lately about the working conditions and low wages in overseas Nike shoe factories. ... The purpose of this research is to provide a clear view of the controversy, a history of the events that lead to it, and solutions for the whole ordeal. ... Nike receives a small dip in their gross revenue. ... In response to all these allegations, Nike did many things. ... In the statement issued by Nike, available on Nikebiz.com, it says, "No contract worker making Nike footwear product can be under the age of 18. ...
Nike, Inc. SWOT Analysis NIKE, INC. History: Nike, Inc. is the worlds #1 athletic shoe and apparel seller. ... Nikes product line: Nike should take a close look at their product line. ... Nike has been criticized for its lack of social responsibility throughout its lustrous history. ...
NIKE, INC. History: Nike, Inc. is the worlds #1 athletic shoe and apparel seller. ... Nikes product line: Nike should take a close look at their product line. ... Nike has been criticized for its lack of social responsibility throughout its lustrous history. ... (Nike Environmental Action Team) in 1993. ...
It is these adjustments and adaptations that Nike has undergone over the past forty-eight years, that has led to Nike's continual success and the development of the Nike empire. ... This outsourcing has allowed Nike to expand at an impressive pace, but Nike's use of global sourcing opportunities have also led to Nike facing waves of criticism. ... In order for Nike to maintain and establish their global representation, Nike had to adapt and adjust to each culture for Nike to be successful. ... This can also be seen in Nike's African campaign 'Fight AIDS in Africa with (N...
The Nike swoosh had been one of the most recognized corporate trademarks in the world. ... The Media also had its share of arguments on Nike. "Life Magazine" published a photo of a 12 year old Pakistan boy, stitching a Nike football, highlight the fact the underage workers were employed by Nike contractors, and an editorial "Businessweek'' argued only few executives at Nike understood the value of sourcing of work from outside, the right way, and lampooned Nike's attitude of lacking in frankness, by claiming they are not responsible for the work done by contracto...
The purpose of this research is to provide a clear view of the controversy, a history of the events that lead to it, and solutions for the whole ordeal. So, what are these controversies about Nike? ... Nike receives a small dip in their gross revenue. ... In response to all these allegations, Nike did many things. ... In the statement issued by Nike, available on Nikebiz.com, it says, "No contract worker making Nike footwear product can be under the age of 18. ...
History Nike has one the most well known names and logos in the world. ... Her mystical presence symbolizes victorious encounters and presided over history's early battlefields. ... The shoe is now a Reebok Classic and is Reebok's best selling shoe of all time (Company History/reebok.com). ... Nike ads are legendary. ... In 1995 Nike spent $250 million, while Reebok spent $100 ("Nike Brand Marketing,"n.d.). ...
Marketing of nike 2200 Introduction Nike is the number one sport shoes and apparel selling company in the world with around twelve billions in sales in 2000 (Nike History and Timeline). ... History Phil Knight and Bill Bowerman officially created Nike in the late 1970's. ... The Swoosh represents "the wing of the Greek Goddess NIKE" (Nike History and Timeline). ... Any person who accesses to this page can understand how global Nike is. ... First, with Michael's help, Nike created in 1997 the Jordan Brand. ...
