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McDonaldization

             George Rizter views modern society as being fast-paced and highly mobile. We are living in a society in which we are constantly calculating time. We need to know how much time it takes from one place to the next because time has grown to be very valuable to us.
             The McDonald's system provides efficiency in this society obsessed with time saving, to assist us in our fast-paced need-to-get-where-I'm-going lifestyle. Rizter says it "offers us the optimum method for getting from one point to another."" He also states that the fast-food model offers us an efficient method for satisfying many of our needs.
             This system also allows for us to rely on the importance of quantity becoming the equivalent of quality. We as a society now believe that the more we are getting for our money means the more quality we are receiving. .
             This system also allows for us to find great comfort by being so predictable. Since our society is so fast-paced, we have not time for surprises that will slow us down. We rely on knowing that whatever we find in one McDonalds we will find the same exact product in the other.
             Another aspect of the McDonalds system that allows for its efficiency is the division of labor incorporated into it, be it human or nonhuman. Every worker is specialized in his or her own task. Managers watch over this in order for the system to .
             remain in control. Rizter states that the consumer is controlled as well. He is offered few choices and an uncomfortable environment in which he is persuaded to purchase and leave as quickly as possible "once again, everything is FAST-PACED.
             I've experienced this "McDonaldization- through out my own life. I've seen it incorporated into other peoples' lives as well. Virtually everyone I know is just trying to get from one place to another with no time to slow down in between.
             One way I've experienced this system is through the use of One Hour Photo labs.


Essays Related to McDonaldization

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The author George Ritzer writes on McDonaldization. ... The positive aspects of McDonaldization are obvious. ... With McDonaldization I have had many person experiences that have made the tasks easier and faster. ... People today have experienced so many tasks brought about by McDonaldization that it would be unimaginable to name them all. In conclusion, McDonaldization is a way of society that has grow so much that everything we do has been McDonaldized in some way or form. ...

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2. Mcdonaldization

The short term effects of McDonaldization are proving to most to be worthwhile and beneficial but on a larger scale the continued McDonaldization of our society will prove to be disastrous. There are four parts of McDonaldization. ... The third aspect of McDonaldization is known as Predictability which emphasizes discipline or routine. ... And lastly, the final part of McDonaldization is Control. ... McDonaldization, although it sounds simple, is a very complex theory that is in fact true in every sense of the word. ...

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3. McDonaldization of Society

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4. Mcdonaldization Of Society

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5. McDonaldization of Society

But my question in all of this is, Is McDonaldization really such a bad thing? ... Living in a further McDonaldized society, my mother has not only been able to care for her family but work outside the home part-time and volunteer at our church. ... More simply, McDonald's itself and McDonaldized aspects of society save us time, and how we spend that time is up to us. Ritzer implies that if we McDonaldize, if we obtain meals, work, and even education quickly, we will only feel empty and disconnected from the world around us. ... If our society has been McDonaldized already, let's...

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6. The McDonaldization Effect

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7. Macdonaldization

McDonaldization seems to be the general idea in society today according to Ritzer. ... Control seems to be the last part of McDonaldization control is slowed from birth-death and back to food production it even goes to the extent of people choosing the sex of their own child as well as living longer then ever imagined. ... McDonaldization has become such a strong part of our society that we don't revolt against it because it has become our standard of life. ... Honestly I don't think that anyone has the desire or is willing to make the sacrifices necessary to move the country away ...

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8. The Effect of Globalization

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  • Word Count: 511
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9. "McDonaldization"

When one travels the world it is quite evident that McDonalds has played a tremendous role in the "McDonaldization" (Durnford) of food. ... The theory of "McDonaldization" is not a myth but a reality. ...

  • Word Count: 508
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