Advertisements are ways to attract audiences to many different products. Most appeal to different audiences that sell the same product. Most products sell because of their advertisements on billboards, in magazines, on television and on the radio. The Kraft and Stouffer's ads indicate that they are trying to attract sophisticated and middle class audiences, that their products are inexpensive, that they are tasteful and delicious, and that the Kraft ad tries to direct more importance towards their product then the Stouffer's ad does. .
Kraft Deluxe's advertisement is targeted toward a rich, sophisticated at heart audience. The rich and creamy appearance of the Rotini White Cheddar Cheese Sauce with Broccoli gives off a tasteful sensation. It makes one's mouth water with the thought of indulging in the Rotini. In contrast, to the Kraft Rotini, the Stouffer's Grilled Lime Chicken is directed toward a more middle class audience. It is placed neatly and proportioned on the plate. It looks delightful in taste but doesn't have the rich, melting in your mouth kind of appearance.
Kraft is a more inexpensive product. This new product of food that Kraft is introducing to its audience looks appealing to the upper class eye. Stouffer's product looks as thought it would be cheaper than Kraft by the look of their product, but in all actuality Stouffer's is a little more expensive than Kraft although affordable to the average person.
Kraft's new Rotini side dish has a slogan, "And the winner for richer, fuller flavor? Take a guess." This slogan describes exactly what the dish looks like, with the camera directed exactly toward the center where the fork is holding the Rotini on it and the cheese is dripping from the fork. The slogan is at the top and the bottom of the page. Kraft also shows the address to their website at the bottom of the page. Stouffer's grilled lime chicken's slogan is at the bottom right hand of the page stating, "Nothing comes closer to home.
