1. Risk Perception and Decision Making Strategies
Slavic's experiment required people to focus on assessing risks associated with certain activities and technologies. ... In addition to this, he points out that driving cars is more commonly practiced in our society in comparison to using nuclear weapons; therefore the familiarity associated with the risks involved in driving cars prompts people to assess the overall task as less dangerous. ... In experimental studies, the affect heuristic is often measured on a bipolar scale; meaning subjects are to rate an activity as either "good"" or "bad"." A study conducted in 1994 by Slovic and A...
- Word Count: 1231
- Approx Pages: 5
- Has Bibliography
- Grade Level: Graduate